By the Numbers - February 2011: Fish In A Barrel Edition

Filed under: By the Numbers

Fusion Outsells Accord, Toyota Looks Good, GM Jumps

First, a couple items of house keeping. For starters, we've decided to stop including Saturn, Pontiac and Hummer. The brands haven't sold a thing for months now, so it's safe to mark their times of death and move on only reporting sales for the remaining four brands at General Motors. We would also advise Ford to stop reporting Mercury sales, as there are none and the weight of what the dead brand sold last year is dragging down the automaker's overall performance.

With that out of the way, feast your eyes on the sales figures for February 2011, an impressive 24 days of selling if ever there were some. In fact, it was the best month of sales for the U.S. auto industry since the Cash for Clunkers program in August 2009. What sticks out most is Saab posting a 463% increase in sales versus the same month last year, which isn't that hard to do considering it only sold 97 units last year.

What's also evident is that Toyota appeared to have a great month, which isn't surprising considering that February of 2010 was the company's first full month of U.S. sales after recalls surrounding instances of sudden acceleration really gained national attention. So expect Toyota's sales performance over the next few months or more to appear a little inflated.

Finally, we'll point out one more thing that's not evident at all in the table below. Ford reported 23,111 sales of the Fusion last month, a number that stuck out to as particularly high for that model. We checked, and it is. Thanks to particularly attractive incentive deals (and maybe extra fleet sales we can't see, it's impossible to tell), the Fusion outsold the Nissan Altima and Honda Accord in February to become the month's second best-selling car behind the Toyota Camry.

Check out the rest of the moth's numbers in the table below.

Brand/Company	Vol. %	February 2011	February 2010	DSR%*	February 2011	February 2010
Saab	462.89	546	97	462.89	23	4
Ram	81.03	20,294	11,210	81.03	846	467
Buick	73.30	15,807	9,121	73.30	659	380
Mitsubishi	71.51	6,893	4,019	71.51	287	167
Cadillac	70.04	15,768	9,273	70.04	657	386
GMC	59.04	32,534	20,456	59.04	1,356	852
Toyota	48.46	128,032	86,240	48.46	5,335	3,593
Chevrolet	42.92	142,919	99,999	42.92	5,955	4,167
Kia	36.40	32,806	24,052	36.40	1,367	1,002
Porsche	31.87	2,019	1,531	31.87	84	64
Nissan	31.80	83,226	63,148	31.80	3,468	2,631
Infiniti	29.87	9,144	7,041	29.87	381	293
Hyundai	28.02	43,533	34,004	28.02	1,814	1,417
Land Rover	25.74	2,555	2,032	25.74	106	85
Audi	24.73	7,753	6,216	24.73	323	259
Jeep	22.62	28,619	23,339	22.62	1,192	972
Mini	22.01	3,503	2,871	22.01	146	120
Ford	22.00	150,678	123,507	22.00	6,278	5,146
Honda	21.65	87,263	71,732	21.65	3,636	2,989
Acura	20.77	10,796	8,939	20.77	450	372
Subaru	19.81	21,683	18,098	19.81	903	754
Suzuki	19.49	1,643	1,375	19.49	68	57
Volkswagen	18.46	21,461	18,116	18.46	894	755
Mazda	13.68	19,387	17,054	13.68	808	711
Smart	9.50	484	442	9.50	20	18
BMW	8.72	16,416	15,100	8.72	684	629
Mercedes-Benz	5.79	16,276	15,385	5.79	678	641
Volvo	3.32	4,795	4,641	3.32	200	193
Dodge	1.78	33,561	32,975	1.78	1,398	1,374
Lexus	0.20	13,814	13,787	0.20	576	574
Jaguar	-9.07	692	761	-9.07	29	32
Lincoln	-10.97	5,948	6,681	-10.97	248	278
Chrysler	-25.39	12,628	16,925	-25.39	526	705
Mercury	-100.00	0	7,456	-100.00	0	311
COMPANIES
GM	49.10	207,028	138,849	49.10	8,626	5,785
Toyota Mo Co	41.81	141,846	100,027	41.81	5,910	4,168
Nissan NA	31.60	92,370	70,189	31.60	3,849	2,925
American Honda	21.55	98,059	80,671	21.55	4,086	3,361
Jaguar Land Rover	16.25	3,247	2,793	16.25	135	116
Ford Mo Co	13.79	156,626	137,644	13.79	6,526	5,735
BMW Group	10.84	19,919	17,971	10.84	830	749

*Brands and companies are displayed in descending order according to their percentage change in volume sales. There were 24 selling days in February 2011 versus 24 selling days in February 2010, so the change in monthly sales volume will be the same as the change in average daily sales rate (DSR) for each brand/company. Also, brands are combined and reported as companies only if their sales figures are released jointly.

By the Numbers - February 2011: Fish In A Barrel Edition originally appeared on Autoblog on Tue, 01 Mar 2011 17:03:00 EST. Please see our terms for use of feeds.

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Source: http://www.autoblog.com/2011/03/01/by-the-numbers-february-2011-fish-in-a-barrel-edition/

Ukyo Katayama Ken Kavanagh Rupert Keegan Eddie Keizan Al Keller